Since the rise of artificial intelligence in various fields of personal and professional life, a legitimate debate has erupted: does AI pose a threat to our jobs? Will it eventually replace certain jobs, such as copywriter? Are these new technologies the beginning of the end of the web editor’s job? 

These concerns are not lost on web editors, particularly with the rise and thrive of intelligent content-writing tools such as robot-editors. Faced with this issue, opinions remain divided. 

What to come of it? 

Web publishing and artificial intelligence: a state of affairs 

The advent and development of the Internet over the last few years has fueled the demand for digital content. As a result, the number of job openings for web editors, content creators and such has increased. 

However, as artificial intelligence evolves, writers find themselves perplexed by a technology that some perceive as a threat. 

In fact, the advancement in automatic text generation appears to be jeopardizing the human contribution to the profession of web editor. 

What exactly is AI? 

The acronym AI stands for artificial intelligence. It is technology that brings together all of the techniques, methods, and doctrines aimed at allowing machines and robots to simulate human intelligence at various levels. 

AI: How does it work? 

Artificial intelligence is managed by a plethora of devices and programs that share a common denominator: machine learning. 

This technology allows for the storage of large amounts of data, typically complex data, within a virtual brain or neural network. 

These networks of neurons that underlie artificial intelligence obviously try to limit the operation of our brain. It is precisely for this reason that the term “intelligence” is used.

There is a strong artificial intelligence and a weak artificial intelligence. 

The first category includes intelligent machines capable of acting intelligently, of associating abstract concepts, complex problems, and of having a true conscience comparable to human emotions such as empathy.

The second type of AI concerns machines that are limited to solving simple problems, thus falling into the category of artificial intelligence.

Artificial intelligence, which was previously restricted to pure science fiction, has managed to permeate all levels of our existence, as this technology facilitates human life and practices. As a result, the IA’s capabilities appear to be limitless.

In fact, in the last few years, we’ve progressed from simple chatbots and virtual assistants to the incorporation of artificial intelligence in sensitive and strategic domains such as the military and medicine

The AI’s action areas in web content creation

The introduction of AI technology has not diminished the importance of web-related jobs; on the contrary. It is possible for any web SEO editor to use artificial intelligence as a writing aid (rather than a replacement).

In fact, thanks to the capabilities it provides for keyword analysis, AI can help to not only enrich a text semantically, but also to generate new ideas…

Nonetheless, the AI in copywriting does not stop at studying keywords. It is growing at a rapid pace and on a large scale, and is becoming increasingly important in the field of writing, particularly through the use of writing assistants and robot-editors… This is made possible by NLG (Natural Language Generation), a software technology capable of creating content on the fly with little to no human intervention.

You’ve figured it out; there are several ways to put AI to use in the writing process.
AI may prove to be an important ally for bloggers, influencers, and site owners in need of editors, but it can also serve as a supplement for web editors and copywriters in need of time, inspiration, or who suffer from the “blank page syndrome.” 

As a matter of fact, professionals in web writing can use artificial intelligence to more quickly edit, translate, correct, and reformulate their various written products. 

This directly contributes to the improvement of editor output and, by extension, the web content of various platforms. 

Robot editors: artificial intelligence at the heart of web content creation 

In reality, artificial intelligence-assisted writing, also known as automated writing, is a tool for optimizing the creation of internet-specific content.

The writing assisted by artificial intelligence (R.A.I.) is a type of automated writing. It is a writing process that is managed by a machine, either autonomously or in collaboration with humans. This process does not stop with writing; it also includes automatic text correction, translation, and transcription.

The advantage of using a robot editor is that they can generate text in record time. This tool allows you to quickly write (or reformulate) articles while significantly limiting the amount of human intervention in the writing process. 

For web editors, is it a strength or a threat? 

AI has revolutionized content production speed, quality, and cost. As a web editor, you will be able to produce more texts in record time, which would be impossible without the use of artificial intelligence. As a result, you will be able to create more content and thus earn more money faster and with less effort.

It’s also worth noting that AI is capable of delivering personalized content on a wide range of topics, including those related to the automotive, banking, and financial sectors, as well as insurance, distribution, and commerce…

Additionally, thanks to NLG and NLP (Natural Language Processing), automated writing tools are now capable of producing original and relevant writing styles, with human syntax and vocabulary.

Machines and modern technologies have created new work methods since their inception, which can appear to be a threat to workers. This has always been the case, and web publishers are no exception. Indeed, it is well known that change causes anxiety and is perceived as a threat and a disruptor.

However, as with any new work procedure, you are free to make it your ally or enemy.
It goes without saying that in the world of web writing, AI can appear to be a double-edged sword.

Of course, it is possible to become acquainted with technology and adapt it to one’s needs and goals in order to get the most out of it.

Writing assistance allows the editor to improve his or her working method. However, if one chooses to turn their back to this technology, they risk being sidetracked by market changes and losing the opportunity to evolve as the technology in question evolves.

In summary, it is crucial to ensure that the need for editors does not disappear, as long as the internet and its users exist. 

However, with the arrival of AI in this field, new practices will be adopted. It will then be a matter of preparing for the change and adapting to it. 

A valuable contribution to the editor 

It is obvious that the use of artificial intelligence is now unavoidable, particularly in the fields of web content creation. All we need is to ride the wave at the right time, to be open to change and the changes that it may bring to the world of writing. This gives the most skeptics enough time to reform and apply their expertise in novel ways.

Undoubtedly, professional development in the workplace (or in the course of one’s career for independents) plays a significant role in the career advancement (particularly for web editors).

In business, it enables the development of a collaborator’s expertise or the reorientation of services in response to the company’s emerging and future needs. The ability to learn on the job and adaptability have become critical concepts in the business world. 

It is thus possible, and even encouraged, for web editors to learn to work in tandem with intelligent tools and to train themselves in this area, rather than fighting them as if they were the enemy.

Intelligent writing assistance tools are a real asset for less experienced editors looking to improve the quality of their work. They allow you to write higher-quality articles using the same techniques and lexicon as professionals.

As for more experienced editors, robotic editors and other software based on artificial intelligence are a way to improve their output, take on more projects, and diversify their ideas and sources of inspiration.

As a result, artificial intelligence-assisted writing appears to be an effective method for quickly producing articles with an excellent quality-price ratio. 

AI: the web editor’s friend 

Some AIs are already a valuable resource for web content creation and are heavily favored by SEO editors. This is true for software designed to generate keywords or enrich the lexical field of a text so that it can be better referenced by search engines.

These intelligent tools are well-liked and adopted by copywriters.
To put it another way, artificial intelligence is far from being an out-castable, avoidable, or job-destroying technology, and it is not the enemy of the web editor.

Through the various intelligent tools geared toward web writing, artificial intelligence provides exceptional assistance as well as a source of improvement and growth for writing professionals. 

Whether it’s through writing assistance tools, robot-writers or software dedicated to keywords and lexicon, the majority of SEO agencies and web editors who use automated writing services will see an increase in business, because they’ll be the most efficient and reliable. 

Final thought 

Despite the fact that the evolution of editorial robots and writing assistance software is phenomenal, they are still a long way from perfection. Intelligent writing assistance software has not yet matured to the point where it can replace humans.

Undeniably, the creation of certain texts necessitates intellectual complexity and a creative spirit.

Additionally, for certain research or formulations, critical thinking, analysis, and association skills are required. 

There are numerous prerequisites that are not yet available to AI. Because of their lack of empathy, imagination,  judgment and critical ability, the AI is still unable to produce writings comparable to human productions.

Long story short, AI does not intend to replace web editors anytime soon!