Despite the lack of particularly enduring events in 2022, there have been some significant updates, such as the September Core Algorithm Update, Helpful Content Update, September Product Reviews Update, etc., that have continued to coexist with new emerging trends.
The Google algorithms are constantly changing to eliminate websites and pages that violate their rules and to prioritize and display on the SERP those that are most relevant to the search query. In this context, it’s critical to maintain a vigilant eye on the most recent developments in the SEO industry.
For this reason, we present to you in this article 5 interesting SEO trends for 2023.
5 SEO trends that will be invaluable in 2023
The Artificial Intelligence Revolution (AI)
The use of Artificial Intelligence (AI) has a noticeable impact across all industries, including SEO. This technology is used by Google to improve the quality of the results that are provided to users in an effort to accurately understand their search intent and meet their needs.
On the other hand, AI serves as a foundation for the conception of solutions which help in the creation of SEO content. These latter ones include SEO toolkits to help web editors or marketers in general quickly produce content that adheres to the rules of natural search engine optimization and traffic generators like Rektic.
Rektic: The generator of catchy content
Rektic is a SaaS content creation solution aimed at businesses, startups, SEO agencies, and independent content writers. The goal is to produce high-quality content quickly while putting SEO best practices front and center.
This solution is a tremendous help for:
- Eradicating their blank page syndrome by giving them reliable sources of inspiration that will help them think more deeply and come up with original ideas.
- Putting together the intended content’s structure in a few seconds.
- Quickly editing articles with the help of a robot editor which instantly generates the indicated paragraphs. The user can edit them as they see fit while taking advantage of real-time grammar and SEO assistance.
- Making a unique and original article thanks to an integrated plagiarism detector.
- making a strategic SEO content creation decision based on the Rektic SEO score.
- having a list of key words to incorporate into your content along with a detailed analysis of each word
- Being inspired by competitors thanks to the tool’s competitive analysis
- Rektic is also a collaborative tool that enables all parties involved (authors, clients, etc.) to work in real time on the same article in order to make the proper corrections and improvements at the appropriate time and achieve a better quality/time ratio for mass-production of articles.
ChatGPT, the latest chatbot (ouragan ChatGPT)
The new chatbot, called ChatGPT, was announced by the artificial intelligence research organization, OpenAI, on November 30, 2022. The term “GPT” stands for “Generative Pre-Trained Transformer.”
Since its debut, this virtual assistant has received praise from its users, who have reached 1 million at the end of one week, according to co-founder Sam Altman.
Generally speaking, ChatGPT offers the following services:
- Supplying automated responses to inquiries made in the form of questions by people. Some businesses integrate this chatbot into their customer service to actively respond to queries from viewers. From delivered messages, businesses can gather pertinent information about the preferences and concerns of their customers. They can use these data to adjust their marketing strategies, produce more profitable advertisements, and strengthen customer relations.
- Assisting in the UX writing of SEO-friendly content. The chatbot’s advice and best practices can help UX writers develop better writing styles and produce content that adheres more closely to SEO guidelines.
- Producing texts, analysis, and research with a high level of technicality, making it difficult to distinguish between them and content produced by a human.
- Translating content.
- Fixing grammar and spelling errors.
Given that content is a crucial component of gaining the trust of search engines, and users, as well as ensuring good natural search engine optimization, ChatGPT is a great way to create content that is based on strategic keywords and connected metadata, allowing for better positioning in search results.
This tool stands out for its high level of reliability thanks to a sound conception that makes it possible to avoid providing unmeasured answers, especially when dealing with taboo topics. This chatbot is also praised for its ease with English, which makes the user experience more immersive and the conversation more believable.
Advancement of visual research
Since the second semester of 2022, one of the projects that has Google’s attention is visual search. It relies on artificial intelligence and automatic learning to conduct a search using an image downloaded from the internet or captured by a camera or smartphone camera. Because virtual and augmented reality have been integrated, this technology is becoming more and more intriguing.
Since it relies on images to deliver results that are more relevant to the search query, visual search is a more intriguing alternative to verbal search, especially when the user struggles to find the right words to express their true needs.
74% of consumers say that visual search isn’t always effective for finding the products they’re looking for, according to a Slyce.it report. Additionally, 90% of information transmitted to the brain is visual, and visual information is processed 60,000 times faster than text-based information (source).
This technology affects a wide range of industries, including e-commerce, the automotive, information technology, the media, etc. In fact, major digital platforms like Google, Pinterest, Amazon, Snapchat, and Bing laboriously invest in image recognition.This is demonstrated in these metrics:
- Every month, Pinterest records 600 million visual searches.
- Google Image is responsible for 26.79% of visual searches.
- Google.com generates 59.3% of visual searches.
Grand View Research also predicts that the revolution in image recognition will continue to grow, with an annual increase of 19.2% by 2025.
Visual searches significantly help retailers offer their customers conceptual products that are tailored to their specific needs. For this reason, some companies, including Wayfair, Neiman Marcus, and IKEA, have created their own visual search tools to make it easier for customers to complete their tasks.
As a result, the user experience is improved because all that is required is to provide the desired product’s image in order to obtain the right product immediately. All of this without having to write or even spell a hint. The most effective applications for this purpose are Amazon Recognitions, Bing Search, Google Lens, and Pinterest Lens.
SXO or 2.0 SEO
SXO is the combination of the two terms SEO (Search Engine Optimization) and UX (User Experience). This strategy is still a must-have trend in 2023. It combines the best elements of SEO and UX to produce a result that is user-centered while improving its ranking on search engine results pages. This refers to, for instance:
- Putting in place an information architecture based on the users’ mental models to make it easier for them to navigate and interact with the site
- Enhancing the user interface’s ergonomics to make the site more aesthetically pleasing, practical, and able to deliver a seamless experience.
- Reducing unnecessary files, compressing large resources, and removing erroneous lines from code files to improve the site’s load time.
That being said, the SXO remains the ideal combination to naturally occupy a high ranking on the SRP.
Due to third-party platforms becoming more democratic and capturing more and more user interest, multi-search continues to grow. This is an example of:
- Tiktok is a platform that appeals to young people thanks to its amusing effects and user-friendly interfaces that make it simple to make quick, entertaining videos and increase engagement.
- Thanks to precise search filters, Amazon is able to provide a wide range of products that are expertly arranged and simple to access.
- With more than 2 billion active users each month, Youtube, the market leader in the video medium, maintains its position as the second-most-used search engine after Google.
- With more than 442 million users worldwide, Pinterest is still the go-to visual search engine and the best way to drive traffic using images.
Faced with this competition, Google must maintain its reputation and develop more advanced alternatives to prevent losing its standing, particularly in light of the advent of the new European law known as the Digital Market Act, which aims to limit the visibility of Google My Business.
The SEO foundations that will still be around in 2023
The fundamentals of SEO continue to hold true despite advancements in SEO techniques and the emergence of new, exciting trends because they remain the true cornerstones of a natural positioning strategy. This particularly relates to:
- Creating authentic, highly value-added content to attract more organic traffic and win the search engine’s trust. To that end, the “Google Helpful Content” algorithm was launched on December 6, 2022, and it will be used across all languages to flag low-quality content on a larger scale. Additionally, this update will be strengthened by other mechanisms to spot overly optimized content that is primarily intended to achieve a favorable ranking and is not user-focused.
- Acquiring high-quality backlinks in order to benefit from link juice and increase the site’s popularity.
The breadth of these foundations will be strengthened in 2023 by new, stricter guidelines that address issues like the E-A-T criteria, the Core Web Vitals, and website indexation.
This is being done in an effort to find effective solutions to indexation problems and to make more accurate assessments of the legitimacy and effectiveness of the pages being looked at.
The needs and search habits of internet users are constantly changing, which creates a very active dynamic for Google updates and other search tool updates. All involved parties, especially the search engines, engage in an innovation competition to develop more useful tools that will ensure that the search results are more in line with the original objectives.
In this context, it is obvious that 2023 will be a busy year for updates and optimizations aimed at outlawing black hat SEO and giving white hat SEO the chance to present user-centered content that adheres to SEO best practices. Such is the example of visual search, multi-search, ChatGPT, etc.
Please get in touch with us if you want to learn more.
Photo credit : Vektora