Burnout, how to cope with it when you’re a copywriter? 

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Web writing is a rewarding career that combines various writing, digital, and technical skills to create compelling content. This may force the content editors to work tirelessly in order to meet the deadlines and demonstrate their professionalism.

However, a hectic work schedule overtime can result in a chronic state of stress, referred to as burnout (or professional burnout syndrome).

Continue reading this article to learn the most important prevention measures for this pathology when working as a web editor. 

What exactly is burnout? 

Burnout is a state of physical, mental, and emotional exhaustion caused by overwork and accompanied by a chronic state of professional stress.
The following are the most common burn-out symptoms:

  • Sleeplessness and a lack of sleep
  • Constipation and diarrhea as examples of digestive problems.
  • Physical pains such as headaches and back pain, as well as heart disease (such as arterial hypertension) and skin diseases (such as eczema).
  • Difficulty in concentrating.
  • Mood swings that disrupt not only concentration but also interpersonal relationships, etc.

Burnout reduces job performance and can develop into a serious illness that takes a long time to recover from. That is why it is critical to take the necessary precautions to avoid this risk. 

6 tips to avoid burnout 

Maintain a pleasant working space 

Your working space is one of the most important factors in maximizing productivity. Settled in your office, your bedroom, a coworking space, or in nature, choose the location that best suits your personality and allows you to work comfortably.

Once you’ve decided, you’ll need to organize your workspace in order to:

  • Eliminate sources of stress.
  • Unblock your inspiration.
  • Ignite your creativity.
  • Improve your productivity.

Choose a private area that is unique to you and is decorated to your liking in order to work efficiently and away from burnout triggers. 

Communicate with other web editors 

Isolating yourself at home and working for long periods of time in front of your computer is not always the best way to improve your concentration. On the contrary, it may lead to professional overwhelm and overwork.

To avoid this, it is strongly advised to meet with other editors (virtually on social media, or physically in a coffee shop, for example) and exchange ideas and experiences with them. This is extremely beneficial for reviving your motivation and stimulating your creativity. 

Establish Priorities 

It is critical to clearly define priorities in order to avoid clogging your planning and ending up in a professional burnout. The creation of a logical task sequence protects you from distraction and allows you to focus solely on what is important.

A good sense of priorities can also help you find a balance between your professional and personal lives. As a result, you are able to improve the quality of your content while also achieving your well-being. 

Help yourself by using the Rektic writing assistance tool. 

Web writing is not a light task because it involves several activities:

  • Exploring sources of inspiration.
  • Semantic and lexical field identification.
  • Keywords research
  • Content creation 
  • SEO content analysis.
  • Proofreading and correction.

In order to streamline this process, it may be beneficial to use a SaaS SEO tool based on IA, such as Rektic.

This solution, which is primarily based on the GPT-3 language model and incorporates other machine learning models such as BERT and Transformers, is intended to increase the productivity of web editors through the use of intelligent tools that provide the following features:

  • The suggestion of relevant sources of inspiration related to your writing topic.
  • AI web writing assistance, SEO analysis, and plagiarism detection.
  • The creation of headings and sub-headings based on your topic, from which you can quickly create the structure of your article.
  • Strategic keyword generation to ensure that your content’s SEO weight is optimized.

Rektic is one of the powerful tools that content editors should use to avoid the “blank page syndrome” and maximize their effectiveness. 

This protects them from work overload and professional stress. 

Putting in place personalized work routines 

The implementation of work routines that are tailored to your goals and ambitions is an effective way to avoid burnout. You can accomplish this by following the instructions below. 

Setting a timer to work. 

Work without rest is one of the most visible causes of professional burnout.
To be prepared, you must implement a light plan that includes a number of contemplative hours that do not exceed your capabilities. 

As a result, you will be able to work more comfortably. 

Choosing an appropriate time to work 

If you find yourself lacking in inspiration or experiencing a lack of motivation, don’t force yourself to stay glued to your computer. 

Consider postponing a difficult task and replacing it with a simpler one. 

Alternatively, avoid working in this situation and choose a time when you are in a mood to work hard, rather than allowing your tasks to fall behind due to fatigue. 

Disconnecting from work to reduce stress 

It is critical to set aside some time to spend with family and friends while also engaging in your favorite activities. Use it to go for a walk, travel, have a meal with friends, play sports, etc…

You will almost certainly need to disconnect from your work routine and give yourself some time to relax in order to relax your body and mind and avoid becoming a victim of burnout. 

Final thought 

Excessive enthusiasm for becoming a professional web editor and completing multiple orders in record time is more of a hindrance than an advantage. This can lead to a chronic state of burnout.

Burn out is a professional state of fatigue on multiple levels: mental and physical. This manifests itself as a negative shift in the web editor’s behavior and psychology. Furthermore, it may cause serious health problems.

To avoid being overworked as a content editor, it is crucial to manage your stress, plan your tasks, and keep track of your workload with the help of a web writing assistance tool like Rektic.

Please do not hesitate to contact us for a demonstration.

Dive deeper

The Relationship Between Burnout, Depression, and Anxiety: A Systematic Review and Meta-Analysis

Understanding the burnout experience: recent research and its implications for psychiatry



Photo credit: Little Red Riding Hood by Karim Maaloul 


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